The academic hospital UMC Utrecht wants to share complex medical topics in an accessible manner. Since 2017, they have been using webinars for this purpose, which help the hospital to position itself as a medical expert.
When it comes to medical affairs, there are many people who just google information. A suspicious lump, a wound: the internet quickly becomes the first source of information that people consult. Nowadays, there is a lot of good information online, but unfortunately also a lot of nonsense. The UMC Utrecht academic hospital wants to take a position in this field and provide people with trustworthy information. In doing so, it wants to present itself as an expert in the medical field that people can ask their questions. A reliable source, which is also interactive.