1. Health Care Professionals
Relevant, easily accessible content. That is what Health Care Professionals (HCPs) are after. When it comes to engaging these professionals, research shows that HCPs would like to receive more information but simply are lacking time. That is probably why remote meetings have a 133% higher engagement duration than face-to-face meetings. HCPs can access the info when it suits them.
To prevent a sense of “digital fatigue” with the audience, it is important to choose the right platforms with the right information. Webinars can do just that. When presented in the right way and at the right time, they not only engage a large audience – they also provide you with the opportunity to gain valuable data about your target market. By applying webinar functionalities such as poll questions and the chat, you can build client profiles that can help you throughout your business, both in marketing, education, sales and strategy.