How do knowledge platforms add value?
Knowledge platforms are an interesting way to fill that gap. They provide independent, diverse information that is relevant to healthcare professionals. They serve as a form of industry magazine, with specialized information on a niche topic, for instance on oncology. It is well-worth considering to create creating a knowledge platform as a pharmaceutical company.
Access to data
When you create your own platform, you have detailed data at hand. A visitor usually will have an account, which means that you can track every step. It means that you know what topics your target audience is most interested in and what type of content is popular. If you invest in diving into the data, it is of benefit to other areas of the business as well.
Easing the work for sales reps
One of those areas - which often is not considered - is sales representation. With a platform, you gain valuable information on health care professionals and their interests, which sales reps in turn can use in their daily practice. Plus, knowledge platforms can reach professionals who are not attending seminars – professionals that are harder to reach for sales reps. This way, a knowledge platform can ease the workload of sales reps substantially.