Broad range of functionalities
The benefit of a webinar compared to - for instance - video is the interaction with your audience. A webinar allows you to ask poll questions, answer to comments in the chat or discuss topics raised by your audience. This way, your audience will feel more engaged, which will result in a stronger client relationship.
All the data collected during the webinar provides your company with a large amount of valuable information. It tells you for instance how long participants watch the webinar, and what topics they have questions about, that in turn might deserve clarification. These rich customer insights can help you to optimise other information sources or upcoming webinars.
If you provide participants with the opportunity to gain accreditation points, a webinar is a fast and cost-effective way to engage your target market. Within the platform, you can determine the criteria to successfully complete the educational webinar: for instance, the number of questions that must be answered correctly or the required viewing time. This way, tests do not need to be checked manually. The webinar can be connected to the accreditor’s system, and the results are send instantly and automatically to you and your participants.