Virtual events attract high number of new attendees Virtual events attract high number of new attendees The International Pharmaceutical Congress Advisory Association (IPCAA) and Ashfield... Read more
How the pandemic impacts marketing for Health Care Professionals How the pandemic impacts marketing for Health Care Professionals Driven by the pandemic, the pharmaceutical industry had to embrace the ‘new... Read more
Conference cancelled? Give your presentation anyway Conference cancelled? Give your presentation anyway Last week, a major pharmaceutical company wanted to launch a new medicine. Berlin was the... Read more
How can pharma improve engagement with Health Care Professionals? How can pharma improve engagement with Health Care Professionals? An international McKinsey report on the pharma industry delivered a startling conclusion:... Read more
The impact of webinars on the pharma industry The impact of webinars on the pharma industry How can the pharmaceutical industry use online, and webinars in particular, effectively?... Read more